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Meziměsto

Meziměsto is a publishing house focusing around the subjects of cities, city life, urban landscape, architecture, landscape architecture and urban planning. The Prague-based business is run by architecture and public space writer Michaela Hečková for whom we created a scalable and coherent visual identity.

Graphics > Možnosti vesnice

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Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

Tea phthalo coral

The color scheme is a reflection of values and topics that Meziměsto deals with. The greens are representation of a liveable environment which the published works most often deal with be it cities or public space. Coral pink with its reddish and orange hues is the human element – some sort of general skin – and perhaps the brick as well. Even if ignoring this concept the trio of colors just work well together showing gradation in the greens and a soft complementary relationship of the cold greens with the warm pink. 

Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

Architectural Druk

Here the line of thought was definitely to capture the vertical heavy nature of a building. Druk’s compressed look also gives it an outline similar to books on a shelf. The angled italic rhythm balances the visual weight of the font with some dynamics and direction. Eventually the actual angle became defining for other visual elements in this identity system.

Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

Druk heavy & medium italic by Commercial Type

Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

The angle of the M’s vertical is used to generate a silhouette of books of various sizes and thicknesses.

Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

A shaded look or a gradient feeling is achieved by this rhythm of pointed shapes.

Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

Two scales and two themes essential to an architecture publisher – a row of books & a city skyline.

Chabera-Mezimesto-publishing-house-visual-identity-graphics-stickers-envelopes-1
Chabera-Mezimesto-publishing-house-visual-identity-graphics-stickers-envelopes-book-packaging-1
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch
Chabera – Heckova – Moznosti vesnice – new architecture in smaller towns in Czechia – book by Mezimesto – Ch

Project info

Graphics

Client

Meziměsto publishing house

Creative direction, graphic design, illustration

Matej Chabera

Photography & visuals

Chabera studio

Year

2021

LUGI

Budweis Cultural Strategy

Meziměsto

Vimperk

Vimperk heraldry

Primeros

Primeros Blackhawk

Primeros Innocent

Možnosti vesnice

Acro Project

20000

Karlín book