Primeros
This project is a complete brand, product and campaign package that I worked on in collaboration with Jakub Korous. We competed against other design agencies and studios in an invited competition and the client chose us for this partnership. The resulting design process produced a series of 18 condom pack designs for mass market production together with a re-brand for the 1909 company and a campaign that introduces the new products through 9 characters representing 9 styles of sexuality. The products are in production and selling internationally and the project won several awards including a Red Dot.
primeroscondom.com →
Primeros Blackhawk →
Primeros Innocent →
Primeros process →
Project info
Graphics
Client
Primeros s.r.o.
Project creative direction, graphic design, vector work, campaign creative direction
Jakub Korous
Project creative direction, graphic design, sketching, vector work, packaging design, packaging prototyping, studio photography creative direction
Matej Chabera
Typography / logo redesign
Tomáš Brousil
Collaboration
Marek Dvořák, Primeros team
Consulting
Petr Haškovec
Visuals
Chabera studio, Filip Beránek, Nikolas Tušl
Awards
Red Dot Design Award 2017, Packaging of the Year 2018, Czech Grand Design – Designer of the Year 2017
Year
2017