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Primeros

This project is a complete brand, product and campaign package that I worked on in collaboration with Jakub Korous. We competed against other design agencies and studios in an invited competition and the client chose us for this partnership. The resulting design process produced a series of 18 condom pack designs for mass market production together with a re-brand for the 1909 company and a campaign that introduces the new products through 9 characters representing 9 styles of sexuality. The products are in production and selling internationally and the project won several awards including a Red Dot.

primeroscondom.com →

Primeros Blackhawk →

Primeros Innocent →

Primeros process →

Chabera – Korous – Brousil – Primeros – visual identity – packaging – 9 packs – overview – Ch
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Classic-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Softglide-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Kingsize-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Innocent-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Passion-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Performax-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-BlackHawk-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Teatree-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Safeguard-3pack-front-condoms
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-Innocent-condom-all-foils
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Classic
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Innocent
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Blackhawk
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Softglide
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Passion
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Tea-tree
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-King-size
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Performax
Chabera-Korous-Brousil-Primeros-visual-identity-packaging-campaign-graphic-design-unboxing-all-packs-Safeguard

Project info

Graphics

Client

Primeros s.r.o.

Project creative direction, graphic design, vector work, campaign creative direction

Jakub Korous

Project creative direction, graphic design, sketching, vector work, packaging design, packaging prototyping, studio photography creative direction

Matej Chabera

Typography / logo redesign

Tomáš Brousil

Collaboration

Marek Dvořák, Primeros team

Consulting

Petr Haškovec

Visuals

Chabera studio, Filip Beránek, Nikolas Tušl

Awards

Red Dot Design Award 2017, Packaging of the Year 2018, Czech Grand Design – Designer of the Year 2017

Year

2017